For immediate release
Media contact: Donna Abbott
Communications Manager
410-723-8609
Ocean City, MD – Ocean City’s destination marketing campaign for 2010 continues this summer season with the addition of new radio and television commercials produced by the town’s agency, MGH, promoting the resort as the premiere family-friendly vacation destination.
Two new television spots feature Ocean City’s “spokesguard,” Rodney the Lifeguard, rescuing the East Coast and bringing them to Ocean City. One spot features Rodney rescuing workers from an office building and loading them onto a Boardwalk tram to bring them to the beach. The other commercial sees Rodney bringing people out of a suburban neighborhood. To view new ads, visit http://www.youtube.com/user/ococeandotcom.
New radio creative includes Mayor Rick Meehan promoting the free events and activities available to vacationers including concerts and bonfires on the beach. Another spot promotes the new Ocean City Hotel Week scheduled to begin August 22.
“We have been receiving a lot of feedback from citizens who have heard or seen the ads and are now planning trips to Ocean City,” said Mayor Meehan. “MGH put together a very aggressive campaign and we are now reaching more people than ever.”
Both radio and television spots are now airing in Baltimore, Washington D.C./ Northern Virginia, Harrisburg-Lancaster-Lebanon-York, PA and Philadelphia markets. The television spots are also airing in New Jersey and New York markets.
Another new addition this year is Radio Disney, an eight-week line-up of Disney’s Sizzlin’ Summer of Stars performances in Ocean City promoted on Philadelphia AM 640 Radio Disney and on three Disney websites.
The campaign includes numerous billboards located along major traffic corridors in Baltimore, Harrisburg-Lancaster-Lebanon-York, Philadelphia, New Jersey and New York. Internet advertising also is in the five markets, on such popular websites as The Weather Channel, Fodor’s and Trip Advisor among others. Ocean City’s destination marketing initiatives also include social media and public relations efforts. Ocean City has also conducted media tours thus far this year in Baltimore, Washington and Philadelphia.
The town also was recently named as one of the “Ten Best U.S. Boardwalks” by Shermans Travel, a popular travel website that showcases trip ideas, hotels, airfare, car rentals and more. Ocean City’s 3-mile-long boardwalk was recognized for its vast array of attractions, restaurants, hotels and nightlife.
“Our boardwalk is a source of pride and heritage,” said Mayor Meehan. “It is one of our most popular attractions and we are always pleased to see it recognized. This acknowledgment speaks to the appeal of Ocean City and to the dedication we put forth to provide visitors with the ultimate vacation experience.”
This is not the first time Ocean City has been nationally spotlighted for its boardwalk. In 2004, the Travel Channel recognized Ocean City as one of the “Best Boardwalks in America” and in 2005, USA Today placed Ocean City on its list of “One of the 10 Great Places to have Fun on the Boardwalk.” To view the complete list of Shermans Travel’s “Top 10 U.S. Boardwalks” visit: http://www.shermanstravel.com/top_tens/Boardwalks/Ocean_City,_Maryland.
