The American Bus Association (ABA) recently announced that Winterfest of Lights, to be held from Nov 21-Jan 2, has been designated as one of the Top 100 Events in North America for 2014 by an experienced expert tourism industry selection committee. Inclusion in the Top 100 list, published as a supplement to the September/October issue of Destinations magazine, indicates that Winterfest of Lights offers excellent entertainment value to both tour groups and individual travelers from around the world, according to ABA.
With the release of the American Bus Association’s 2014 Top 100 Events in North America, ABA celebrates 32 years of the program. What began as a way for motorcoach operators to incorporate new product into their itineraries has grown to one of the most sought-after lists by travel professionals, motorcoach operators and the general public.
“The attractiveness of Winterfest of Lights as a don’t-miss entertainment value is only part of why its selection this year is such a distinction for Ocean City,” said Peter J. Pantuso, CTIS, ABA’s president and CEO. “The real news here is that Winterfest of Lights has been recognized as a potential magnet for tourism dollars, at a time when reenergizing domestic tourism is so important to our spirit and our economy. The honor gives Ocean City an important boost in visibility among professional tour planners.”
According to studies completed by researchers at The George Washington University and Dunham and Associates, one overnight visit by a motorcoach group can leave from US $5,000 to more than US $11,000 in a local destination’s economy. Those dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes.
“Motorcoach groups spend more and stay longer,” Pantuso said. “That’s why Winterfest of Lights is truly a local economic asset. There is no better way to jump-start tourism than to attract motorcoach groups to a great event and convince them to extend their stay.”
ABA’s 2014 Top 100 Events Selection Committee selected Winterfest of Lights from hundreds of event nominations submitted by ABA members. Judges considered the event’s broad appeal, its accessibility to motorcoaches and skill at handling large groups, and a variety of other relevant criteria.
The Top 100 Events list is available online at http://www.buses.org/News-Publications/Top-100.