Baltimore media tour valued at more than $17,000 in advertising dollar equivalency
October 1, 2014 – To help spread the message of an endless summer, Ocean City Mayor Rick Meehan completed a media tour of Baltimore on Tuesday, September 16, generating more than $17,000 in advertising dollar equivalency. The Mayor made seven appearances on Baltimore television and radio stations to promote fall travel and to remind people that now is the best time to use their vacation days before they go to waste.
Mayor Meehan visited five of Baltimore’s top media outlets, including: WBFF-TV Fox 45, WIYY-FM 98Rock, WJZ- TV CBS 13, WBAL-TV NBC 11, and WBAL-AM 1090.
“September is the perfect time to remind Baltimoreans that summer is eternal in Ocean City. We have some of our best beach days in the fall and we were able to promote great events, golf and more,” said Mayor Meehan. “Our Vacation Day campaign is still resonating with people and the media was very receptive and complimentary of our message.”
In addition to encouraging guests to take advantage of Ocean City’s many events, Mayor Meehan promoted the town as an affordable and accessible vacation destination and encouraged visitors to connect with the town on social media.
All media tours are organized by the town’s agency, MGH, and coordinated by Donna Abbott, Tourism Director for the Town of Ocean City.
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