Washington, D.C., media tour valued at more than $15,000 in advertising dollar equivalency
Ocean City Mayor Rick Meehan completed a media tour of Washington, D.C., on Wednesday, June 26, The Mayor made four appearances on Washington television and radio stations to promote the Fourth of July, summer events, and the town’s Lucky Summer of `13 promotion.
Mayor Meehan visited four of Washington’s top media outlets, including: WTTG-TV FOX, WTOP-FM, WMAL-AM and WRC-TV NBC, generating more than $15,000 in advertising dollar equivalency.
“Our D.C. media tour was very successful and allowed us to promote all of the wonderful and positive events taking place in Ocean City,” said Mayor Meehan. “The Washington metropolitan area is an important market for us, and we host thousands of visitors from the area throughout the year. It’s always great stopping by the stations and seeing just how much Washingtonians really love Ocean City. It was a fun and successful tour.”
In addition to encouraging guests to take advantage of Ocean City’s many events, Mayor Meehan promoted the town as an affordable and accessible vacation destination and encouraged visitors to connect with the town via Facebook, Twitter and Smartphone applications.
Media tours will continue throughout 2013. All media tours are organized by the town’s agency, MGH, and coordinated by Donna Abbott, Tourism Director for the Town of Ocean City.
# # #