TOWN OF OCEAN CITY

FISCAL YEAR 2022 ADOPTED BUDGET

COMMUNICATIONS AND MARKETING

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BUDGET HIGHLIGHTS:

 

REVENUE CHANGES:

The State Tourism grant has not been included in FY 22 as the amount of this grant is unknown at this time. $373,225 was received in FY 20 and $395,776 was received in FY 21. In FY 21, a Governor’s Hometown grant of $301,544 was also received. A portion of Room Tax has been dedicated to funding the Town’s advertising budget, which is funded in this division. Tourism Advisory Board sponsored private events, and funding for City support of Town sponsored and private events is shown in the Tourism and Business Development budget. The County Tourism grant is $400,000 and is split between this division and the Tourism and Business Development budget.

 

PERSONNEL CHANGES:

Three employees are funded in this division: the Director of Communications and Marketing, the Digital Communications Coordinator, and the Marketing Coordinator. The Director of Communications and Marketing and the Digital Communications Coordinator positions were previously funded through the City Manager’s budget, while the Marketing Coordinator was previously funded in the Tourism budget. Step increases effective on January 1, 2022 have been included in this budget. All benefit costs that apply to these three positions have been funded in this division.

 

CHANGES IN OPERATIONS:

Advertising is the main expense in the department. $5,614,313 has been budgeted for advertising in FY 22. The FY 21 adopted budget for advertising totaled $5,509,299, while an additional $539,009 will be recognized from the State Advertising grants in FY 21. The funding formula outlined in the FY 08 ordinance has been followed for FY 22. 2.0% of the estimated gross room receipts has been budgeted for advertising and sponsorships for FY 22. Expenses in Contracted Services include travel and training, dues, and printing and binding. Printing costs for the spring newsletter are budgeted at $14,000. Postage and handling fees for the Visitor’s Guide are funded at $20,000. Marketing research and Smith travel research have been included at a combined cost of $16,000 in FY 22 and are funded by Room Tax. Travel includes the National Information Officer’s Association annual conference, an FBI LEEDA certification class, and media tours with the Mayor. Office supplies and promotional giveaways are funded in the Supplies and Materials line item. IT Services have been allocated to this division for the first year.