TOWN OF OCEAN CITY

FISCAL YEAR 2022 PROPOSED BUDGET

TOURISM PROMOTIONS

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BUDGET HIGHLIGHTS:

 

REVENUE CHANGES:

A portion of Room Tax has been dedicated to funding Tourism Advisory Board sponsored private events, and funding for City support of Town sponsored and private events. The County Tourism grant is split with the Communications & Marketing department to offset other departmental costs.

 

PERSONNEL CHANGES:

The Director of Tourism and Business Development is funded in this department. A part-time, year-round Office Associate position has also been included. Staffing of the Visitor’s Center was funded through this department, but was managed by Convention Center staff. The Visitor’s Center will now operate as a Welcome Center to the Convention Center and funding for the staff was added to the Convention Center budget. A step increase effective January 1, 2022 has been funded. Allocations for all benefits have been included for the Director of Tourism and Business Development position.

 

CHANGES IN OPERATIONS:

Sponsorships and Tourism Advisory Board funding will be managed by this department. Both of these expenses are funded through Room Tax as part of the funding formula outlined in the FY 08 ordinance. Sponsorships total $489,187 for FY 22. An additional $300,000 in Tourism Advisory Board event funding has also been included. Tourism Advisory Board, “TAB” funds Council approved special events and promotions. FY 12 was the first year for the allocation, and it was funded at $300,000 for nine consecutive fiscal years. Funding was reduced to $284,038 in FY 21 due to an estimated reduction in Room Tax as a result of the pandemic. Other expenses funded through Contracted Services include training and travel for the Director and the Group Sales Manager, TEAM Maryland dues and dues for the Group Sales Manager, Group Tour advertising, and the staffing agreement with the Boardwalk Cottage. Supplies and Materials include promotional giveaways and office supplies. A vehicle is assigned to this department. Allocations for IT Services and insurance increase.