TOURISM & BUSINESS DEVELOPMENT

TOWN OF OCEAN CITY

FISCAL YEAR 2023 ADOPTED BUDGET

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BUDGET HIGHLIGHTS:

REVENUE CHANGES:

Room Tax has been estimated at $22,500,000 for FY 23. Following the funding formula, $9,000,000 has been dedicated to funding Tourism expenses, including advertising. Advertising for FY 23 has been funded at $7,726,485. The County Tourism grant of $400,000 is also allocated to the Tourism department. State Tourism grants are added to the budget as received.

PERSONNEL CHANGES:

In the FY 22 Adopted budget, four full-time positions were funded: The Director of Tourism and Business Development, the Communications and Marketing Director, the Digital Communications Manager, and the Marketing Coordinator. For FY 23, six additional full-time positions were funded: a Director of Sales, a Sports Sales Manager, a Graphic Design and Brand Manager, a Social and Digital Media Specialist, an Advertising and Research Specialist, and an Administrative Office Associate. The Sales Director position is split with the Convention Center and the Sports Marketing Sales Manager has been funded for nine months. A PR Specialist position was also approved by the Council, but a Public Relations firm, Maroon Inc., has been utilized instead. Group insurance and retirement costs increase to include benefits for the additional positions.

CHANGES IN OPERATIONS:

Contracted Services include communications, professional services, training and travel, dues, printing, payments for booth space at shows, staffing of the boardwalk cottage, and Visitor’s Guide postage and handling. These line items increase $344,776 from the FY 22 Adopted budget. Room Tax funds $456,255 of this line item which includes $50,000 for a Sports Complex Master Plan. Advertising, covered 100% by Room Tax, increases $2,112,172 from the FY 22 Adopted budget. TAB funding has been combined with the Sponsorship line item, which is funded at $800,000. Sponsorships are covered 100% by Room Tax. Supplies and Materials increase $21,488. New expenses include a replacement trade show booth, $7,800, Sprout Social, a Social Media Scheduling platform, $6,000, and trade show apparel for the sales staff, $5,000. $17,260 of the expenses in Operational Supplies are covered by Room Tax. Energy costs are expected to decrease for this department. Vehicle fuel and maintenance are anticipated to increase. Allocations for Vehicle lease, IT Services and insurance all increase for this department.